Our commitment to CARE
Crumps' pure-care pledge
Our efforts are always in the best interest of your pet’s health and wellbeing.
Whether it’s for the sheer enjoyment of rewarding your pet with a treat you can feel good about, or selecting treats that complement a healthy diet, Crumps’ Naturals offers a wide variety of choices that are in the best interest of your pet. With nutritional issues as one of the main challenges facing the future of companion animal health, superior nutrition is expected to play a key role in helping pets face lifestyle challenges similar to those affecting us. We want to help you nurture the bond you share through with your pet through our pure care promise.
From day one we have been stubborn about our standards. From sustainable wild caught fish to an ever-growing list of unacceptable ingredients, we take pride in what we create and even more in what we don’t. Most importantly, we are pushing to make these standards higher every day.
Beginning with the selection of our ingredients, we strive to source ingredients from suppliers we know and trust. All new suppliers are vetted to ensure they meet our strict food safety and quality standards and we regularly audit and review all of our existing suppliers. See where our ingredients are sourced below.
Many treats are made with one ingredient or with a minimal amount of ingredients. We are thoughtful in the kinds of ingredients we select in an effort to provide you with clean, authentic and recognizable ingredients while careful to avoid things like additives, colours or artificial preservatives. (The ingredient map will continue to be updated.)